Owner-led, Hands-on Analytics for the Economics of Shared Ownership
Because too much talent does the work only to find out too late that the wrong prospects were in the funnel.
Strong teams work hard — but buyer-readiness is often discovered too late, after incentives and tour capacity have already been committed.
Tour capacity
Consumed by unready prospects
Incentives and spend
Disconnected from purchase intent
Downstream Impact
Lower quality buyers, higher rescission and default risk
60+ years of shared ownership experience — bringing innovation, actionable approaches built for how the business really operates.
That experience — led by Jim Marmorstone and Rob Kaplan-Sherman — drew them together 20 years ago and defines how Tenstar Analytics operates today: directly, practically and inside the realities of the business
Owner-led
No handoffs, no layers
Built for execution
Qualify, prioritize, act
Timing
Decisions made earlier, when outcomes can change
Rob and Jim
That’s why the focus isn’t just on working harder, it’s on making better decisions earlier, so marketing and sales are aligned for every prospect entering the funnel.